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Archive for January 2015

5 Reasons Why MDF & Co-op Programs are Broken and How to Fix for Better ROI

5 Reasons Why MDF & Co-op Programs are Broken and How to Fix for Better ROI

Channel executives spend nearly $10 billion each year in Channel MDF (Market Development Funds) and Co-op (Cooperative Marketing Funds), yet they still have a difficult time identifying and measuring what they get from this investment. How did it get this bad? The reason is simple: the definitions […]

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7 Business Modelling Techniques for Partner Transition to a Hybrid Cloud Business

7 Business Modelling Techniques for Partner Transition to a Hybrid Cloud Business

IT executives want to get out of the business of managing their IT infrastructure.   At the same time the IT market is rapidly moving away from premise technology to cloud service delivery.  So why is it so difficult for tech resellers (partners) to make the math work […]

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