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Archive for January 2017

The Five Most Important Factors for Building Partner Loyalty

The Five Most Important Factors for Building Partner Loyalty

Finding a way to motivate your partners is just like motivating any team. Vendors need to figure out what partners are looking for to build a more successful business. Most successful business partners are motivated by two things; a strong relationship with a vendor and the ability to […]

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8 Reasons CAEs Can Drive More Channel Revenue than CAMs or PSMs

8 Reasons CAEs Can Drive More Channel Revenue than CAMs or PSMs

The days of traditional channel roles are numbered due to the growth pressure on vendor brand sales and a partner’s expectations for improved profitability. A CAM (Channel Account Manager) is a role focused on helping partners achieve their sales goals through a range of enablement and sales-assist […]

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