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Archive for April 2017

If You Put One Dollar into Your Channel, How Many Dollars Do You Get Back?

If You Put One Dollar into Your Channel, How Many Dollars Do You Get Back?

Most channel executives are familiar with the dreaded question from the company CFO or CEO: What did we get for what we spent in the channel last quarter? Channel budgets have never been under more intense scrutiny, and the need to justify the return on investment of […]

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Leading Partner Executives Say CAMs can be the Secret ingredient to their Success

Leading Partner Executives Say CAMs can be the Secret ingredient to their Success

I thought it was about time we heard from a person who is more qualified to advise vendors on their channel programs and go-to-market strategies than just about anyone else. Luanne Tierney has been one of the most successful Silicon Valley channel executives in the industry, holding […]

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