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Archive for February 2018

Why have VPs of Channel Sales Forgotten Best Practices Validated Over 160 Years Ago

Why have VPs of Channel Sales Forgotten Best Practices Validated Over 160 Years Ago

In 1850, Isaac Singer introduced the first automatic sewing machine to be sold to homemakers and seamstresses for $10. Up to that point, sewing machines sold for hundreds of dollars almost exclusively to commercial businesses.  Isaac Singer needed to create an entirely new channel to represent, demonstrate, […]

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