Call us @ +1 508-827-4318

Archive for December 2019

The Ultimate Partner Performance Dashboard

The Ultimate Partner Performance Dashboard

Consolidated Channel Dashboards are as Rare as Some of the Greatest World Treasures: Channel executives have been searching for solutions to provide comprehensive dashboards for their partners and channel managers for many years unsuccessfully. The promise of a single place to monitor, manage and measure all elements […]

Read more

How to Plan, Manage, and Measure Strong Channel Business Partnerships

How to Plan, Manage, and Measure Strong Channel Business Partnerships

I have been looking for inspiration on the “how-to” process for building deeper channel partnerships. Specifically, I am looking for what producers (i.e., manufacturers, software companies, etc.) can do to build stronger and more committed partnerships for their channel. I decided to look at what great thinkers from […]

Read more

A Channel Marketer’s Fantasy: Closed Loop ROI Management

A Channel Marketer’s Fantasy: Closed Loop ROI Management

One of the biggest fears of a channel executive is making investment decisions with incomplete information on activities with uncertain forecasted outcomes. It is particularly anxiety producing to invest in marketing or sales actions, where the supplier marketer has little control over how it is planned, executed […]

Read more

How To Achieve Better-Together Partnerships

How To Achieve Better-Together Partnerships

Like chocolate and peanut butter or caramel and sea salt, your partnerships can be the best and the most complementary relationships possible.  Imagine if all your channel partnerships were 1+1=5 where both parties win all the time. This is not as elusive as you may think. All your partnerships can […]

Read more