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Archive for the Activate Category

Whitepaper on Activating Your Channel

Whitepaper on Activating Your Channel

Activating your channel is the biggest opportunity to generate accelerated revenue for your business this year. For the majority of companies using an indirect channel to sell and service their business, 20 percent of the resellers receive 80 percent of the revenue. Imagine the impact to your […]

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Business Case for Investing in Your Indirect Channel

Business Case for Investing in Your Indirect Channel

As channel executives, we all know in our head and hearts that virtually any investment in the channel will generate a very strong ROI for our businesses. But reluctant finance executives want more proof, a stronger plan, and evidence that an investment in the indirect channel will […]

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7 Questions to Determine Which Resellers will grow your Business

7 Questions to Determine Which Resellers will grow your Business

If you sat ten (or 100) of your resellers across from you, could you tell which ones are most likely to generate new growth for your business? Based on what you know about your resellers (i.e., agents, partners, brokers, dealers, distributors, etc.), could you determine which ones […]

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Understanding your Reseller’s Motivations will Help Set Your Brand Apart

Understanding your Reseller’s Motivations will Help Set Your Brand Apart

It takes a lot of work and a good amount of luck to come up with the newest market innovation that will provide your resellers with a product they can sell while they are sleeping. While your development team is busy working on the next new thing, […]

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Help your Resellers with the Last Mile of the Sale

Help your Resellers with the Last Mile of the Sale

The “last mile of the sale” is defined as helping move interested prospects from modestly or actively interested to a signed PO and closed deal. This is the toughest and most sensitive phase of any sales process. Buyers need rational and emotional assurances that purchasing now is […]

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