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Archive for the Advertise Category

If You Put One Dollar into Your Channel, How Many Dollars Do You Get Back?

If You Put One Dollar into Your Channel, How Many Dollars Do You Get Back?

Most channel executives are familiar with the dreaded question from the company CFO or CEO: What did we get for what we spent in the channel last quarter?  Channel budgets have never been under more intense scrutiny, and the need to justify the return on investment of […]

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Partner Marketing Scorecards for Better MDF ROI

Partner Marketing Scorecards for Better MDF ROI

Effective sales-lead generation marketing is hard work, and doing it well is difficult for even seasoned marketers. It is no surprise that channel partners / resellers struggle to build and execute marketing programs that generate quality sales leads and growth opportunities using MDF (Market Development Funds). Partner-led […]

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9 Key Success Factors for Higher ROI Channel MDF

9 Key Success Factors for Higher ROI Channel MDF

It is estimated that over $10 billion dollars are spent every year on Market Development Funds (MDF), Cooperative Funds (Coop), or Business Development Funds (BDF) to support the marketing and growth efforts for partners and resellers in the indirect channel industry.   All channel executives agree that the […]

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10 Minute Partner Quarterly Marketing Plan, Calendar, Budget, Lead Forecast & ROI – Part B

10 Minute Partner Quarterly Marketing Plan, Calendar, Budget, Lead Forecast & ROI – Part B

A channel marketer’s dream… a detailed quarterly partner marketing plan you can believe in, complete with goals and strategies, budget, lead and revenue forecast, and an ROI calculated in 10-20 minutes. With channel planning and modelling tools available today, this is not only possible but strongly recommended. In fact, […]

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Partner Marketing Planning, Budgeting, Forecasting, and ROI Calculator (Part A)

Partner Marketing Planning, Budgeting, Forecasting, and ROI Calculator (Part A)

An efficient, scalable, easy-to-use, and effective partner marketing budgeting and forecasting tool has always seemed just out or reach for most channel executives.Every channel chief can share their favorite “dog eared” Excel planning workbooks, MS Word planning templates, and planning forms included in CRM and PRM systems […]

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5 Reasons Why MDF & Co-op Programs are Broken and How to Fix for Better ROI

5 Reasons Why MDF & Co-op Programs are Broken and How to Fix for Better ROI

Channel executives spend nearly $10 billion each year in Channel MDF (Market Development Funds) and Co-op (Cooperative Marketing Funds), yet they still have a difficult time identifying and measuring what they get from this investment. How did it get this bad? The reason is simple: the definitions […]

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Whitepaper on Advertising through Your Channel

Whitepaper on Advertising through Your Channel

Advertising and marketing to and through your channel is one of the best investments a channel executive can make to accelerate growth – as long as it is funded based on performance. There are many opportunities to spend your money on marketing, but far fewer are tied to […]

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6 Secrets to Executing your Brand Strategy Through your Indirect Channel

6 Secrets to Executing your Brand Strategy Through your Indirect Channel

Indirect channels are an excellent method to expand your reach as an organization, add more sales and services resources, and build your presence in the marketplace. Channel resellers often have strong reputations and brands in their local served markets that position them in the minds of your […]

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What your Channel Marketing Performance Dashboard Should Look Like

What your Channel Marketing Performance Dashboard Should Look Like

Meet Mary Fischer – Channel VP for Acme Technologies Inc.  The first thing this channel executive looks at in the morning is a daily report that provides a detailed accounting of the return generated on her channel marketing investment.  As she scans down she notices 350 stage […]

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The Closed Loop Vision for MDF Put into Action

The Closed Loop Vision for MDF Put into Action

The dream of every channel executive is to have closed loop funds management, revenue tracking and ROI reporting systems for MDF marketing expenses. It is exciting to imagine the possibility of being able to link every dollar spent on channel MDF with closed incremental revenue and measurable […]

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