Channel executives spend nearly $10 billion each year in Channel MDF (Market Development Funds) and Co-op (Cooperative Marketing Funds), yet they still have a difficult time identifying and measuring what they get from this investment. How did it get this bad? The reason is simple: the definitions […]
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IT executives want to get out of the business of managing their IT infrastructure. At the same time the IT market is rapidly moving away from premise technology to cloud service delivery. So why is it so difficult for tech resellers (partners) to make the math work […]
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Gary Morris is a 25+ year business, marketing, & channel executive who has written and published over 300 articles, white papers, and other thought pieces on a range of topics including channel best practices, marketing effectiveness, technology strategies for business, and business performance management. Connect with him on Linkedin or follow on Twitter or Facebook . Gary is the founder and CEO of his third software and services company and is a frequent speaker at industry events. Both of Gary’s most recent companies have been awarded one of Gartner’s “Cool Vendors in the Tech Industry” honors by a panel of Gartner’s leading analysts.
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Whitepaper on Awarding Your Resellers
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