Channel executives spend nearly $10 billion each year in Channel MDF (Market Development Funds) and Co-op (Cooperative Marketing Funds), yet they still have a difficult time identifying and measuring what they get from this investment. How did it get this bad? The reason is simple: the definitions […]
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IT executives want to get out of the business of managing their IT infrastructure. At the same time the IT market is rapidly moving away from premise technology to cloud service delivery. So why is it so difficult for tech resellers (partners) to make the math work […]
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