Marketing Plan Benefits for Partners:

• Step-by-Step Marketing Plan Process: Select and configure activities & tactics from choice list
• Automatically Calculate Lead Waterfall:Automatically calculates full lead waterfall from tactics
• ROI Calculator:Partners can simulate marketing plan alternatives instantly

Marketing Plan Benefits for Channel Chiefs & CAM’s:

• Consistent MDF Request Process: Partners submit consistently calculated plans w/ ROI estimated
• Rollup Lead Reporting: One login gains access to all assigned partner plans
• Lead Performance-to-Plan Reporting: CAM’s get consolidated plans, performance-to-plan, and pipeline by partner
• Salesforce.com Integration:Access all campaign plans and results in Salesforce as well

How to Use to Maximize Partner ROI:

• Improve MDF ROI: Improve the review, approval and performance measurement process of MDF
• Encourage Partner Marketing Investment: Show partners the path to greater marketing ROI
• Manage Marketing ROI Overall:Illustrate, in 2 minutes, the profit potential for recruiting partners