Designing an indirect channel program that will motivate your partners to invest in your brand is difficult. Many well-intended channel programs fail to build strong relationships because they fail to address the things that your partner’s value most. They simply do not align with the business priorities for your […]
Read more →Archive for the Advance Category
Like chocolate and peanut butter or caramel and sea salt, your partnerships can be the best and the most complementary relationships possible. Imagine if all your channel partnerships were 1+1=5 where both parties win all the time. This is not as elusive as you may think. All your partnerships can […]
Read more →Top channel executives agree that sales enablement of your channel team is one of the most important things to improve revenue growth. It is proven that sales teams of any type that a trained, capable, and motivated will yield consistently higher revenue growth rates. Top Two Outcomes […]
Read more →Why do partners dread business planning with their vendor teams? Because it is one of the most unsatisfactory, waste-of-time activities they participate in every year. Typically, the only part of joint business planning that is “joint” is done with a vendor channel account manager. Ninety percent of […]
Read more →Today’s carefully architected partner programs that use industry accepted best practices often fail because they are designed to attract and engage all partner types but are not aligned with the changing business models or needs of individuals within these partner organizations.Today, more than ever, the business of […]
Read more →According to this year’s YouGov(https://www.mensfitness.com/weight-loss/burn-fat-fast/25-surprising-benefits-weight-loss) survey on New Year’s resolutions, the number one response was to lose weight and the second was to exercise more. We all know why we make these annual commitments. We want to look better, live longer and be healthier. Losing weight and […]
Read more →Maybe we don’t realize we are lying when we speak to each other. It is the natural tendency of both parties to make a positive impression, which leads to tall tales of how committed one is to the other. But each side has a clear motive for […]
Read more →It is time to stop crying over spilt milk. The days of traditional enterprise, on premise-only deals with fat margins, are slowly disappearing and there is little sympathy forthcoming from technology vendors. The changes in the IT hardware infrastructure market have been with us for a few years. […]
Read more →The days of traditional channel roles are numbered due to the growth pressure on vendor brand sales and a partner’s expectations for improved profitability. A CAM (Channel Account Manager) is a role focused on helping partners achieve their sales goals through a range of enablement and sales-assist […]
Read more →If your channel mission is to build more capable partners, activate them to invest in growing your brand, and build greater partner sales pipeline, then all roads lead to your channel managers. Channel managers that are guided and enabled effectively can drive more partner revenue and ROI […]
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