Archive for the Advertise Category

One of the biggest fears of a channel executive is making investment decisions with incomplete information on activities with uncertain forecasted outcomes. It is particularly anxiety producing to invest in marketing or sales actions, where the supplier marketer has little control over how it is planned, executed […]

Most channel executives are familiar with the dreaded question from the company CFO or CEO: What did we get for what we spent in the channel last quarter? Channel budgets have never been under more intense scrutiny, and the need to justify the return on investment of […]

Effective sales-lead generation marketing is hard work, and doing it well is difficult for even seasoned marketers. It is no surprise that channel partners / resellers struggle to build and execute marketing programs that generate quality sales leads and growth opportunities using MDF (Market Development Funds). Partner-led […]

It is estimated that over $10 billion dollars are spent every year on Market Development Funds (MDF), Cooperative Funds (Coop), or Business Development Funds (BDF) to support the marketing and growth efforts for partners and resellers in the indirect channel industry.   All channel executives agree that the […]

A channel marketer’s dream… a detailed quarterly partner marketing plan you can believe in, complete with goals and strategies, budget, lead and revenue forecast, and an ROI calculated in 10-20 minutes. With channel planning and modelling tools available today, this is not only possible but strongly recommended. In fact, […]

An efficient, scalable, easy-to-use, and effective partner marketing budgeting and forecasting tool has always seemed just out or reach for most channel executives.Every channel chief can share their favorite “dog eared” Excel planning workbooks, MS Word planning templates, and planning forms included in CRM and PRM systems […]

Channel executives spend nearly $10 billion each year in Channel MDF (Market Development Funds) and Co-op (Cooperative Marketing Funds), yet they still have a difficult time identifying and measuring what they get from this investment. How did it get this bad? The reason is simple: the definitions […]

Indirect channels are an excellent method to expand your reach as an organization, add more sales and services resources, and build your presence in the marketplace. Channel resellers often have strong reputations and brands in their local served markets that position them in the minds of your […]

Meet Mary Fischer – Channel VP for Acme Technologies Inc.  The first thing this channel executive looks at in the morning is a daily report that provides a detailed accounting of the return generated on her channel marketing investment.  As she scans down she notices 350 stage […]