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Seven Methods to Get Partners to Want to Do Joint Business Planning

Seven Methods to Get Partners to Want to Do Joint Business Planning

Every vendor that sells though an indirect channel is looking to gain commitments from their partners to invest in the growth of their brand.  One of the most important steps in motivating partners to invest in your brand is implementing an annual joint planning process and quarterly […]

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Partner Marketing Planning, Budgeting, Forecasting, and ROI Calculator (Part A)

Partner Marketing Planning, Budgeting, Forecasting, and ROI Calculator (Part A)

An efficient, scalable, easy-to-use, and effective partner marketing budgeting and forecasting tool has always seemed just out or reach for most channel executives.Every channel chief can share their favorite “dog eared” Excel planning workbooks, MS Word planning templates, and planning forms included in CRM and PRM systems […]

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6 Key Tools for a Fully-Enabled Channel Partner

6 Key Tools for a Fully-Enabled Channel Partner

Partners are third-party businesses that are authorized to resell your products and services. That description is a long way from the ideal partner (reseller) profile. The ideal partner organization is one that is motivated, trained, invested, capable and incented to grow your business. These enabled partners identify […]

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Your Resellers are Not Happy and the Problem is Your Value Proposition

Your Resellers are Not Happy and the Problem is Your Value Proposition

You may not realize it but many of your resellers are not as happy with you as they could be. There are several reasons but the number one issue is they are not making as much money as they expected. They are finding it tough to grow […]

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7 Methods for Improving Channel Incentives ROI in 2015

7 Methods for Improving Channel Incentives ROI in 2015

Of the approximate $65B in channel funds spent globally, over 60% is spent on incentives and discounts. The question that every CFO is asking is “How can we improve the return we are generating on our channel incentive funds?” Channel incentives is one of the largest spending […]

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5 Reasons Why MDF & Co-op Programs are Broken and How to Fix for Better ROI

5 Reasons Why MDF & Co-op Programs are Broken and How to Fix for Better ROI

Channel executives spend nearly $10 billion each year in Channel MDF (Market Development Funds) and Co-op (Cooperative Marketing Funds), yet they still have a difficult time identifying and measuring what they get from this investment. How did it get this bad? The reason is simple: the definitions […]

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7 Business Modelling Techniques for Partner Transition to a Hybrid Cloud Business

7 Business Modelling Techniques for Partner Transition to a Hybrid Cloud Business

IT executives want to get out of the business of managing their IT infrastructure.   At the same time the IT market is rapidly moving away from premise technology to cloud service delivery.  So why is it so difficult for tech resellers (partners) to make the math work […]

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Partner Portals are the Cake and Channel Enablement Tools are the Icing

Partner Portals are the Cake and Channel Enablement Tools are the Icing

Channel executives are looking for tools to help make their brand more attractive to their reseller partners. Partner portals, PRM systems, and partner centers promise a one-stop-shop experience for reseller partners to access the channel enablement tools and resources to help them grow revenues, build marketing programs, […]

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Five Success Factors for Assessing your Channel Technology Tools

Five Success Factors for Assessing your Channel Technology Tools

Any successful executive will tell you that a well-defined strategy is the key to growing channel revenues. Evaluating channel technology investments needs to be done in the context of how it supports your strategy.   This article defines the five success factors that should be considered and evaluated […]

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The New Model for Partner Business Growth Planning and Commitment Development

The New Model for Partner Business Growth Planning and Commitment Development

Forecasting sales and managing performance are some of a resellers least favorite activities. They are time-consuming, difficult to estimate, and almost always wrong. But there is a way to convert these difficult tasks into an easy-to-manage process where resellers and channel account managers (CAMs) collaboratively build a […]

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