Any successful executive will tell you that a well-defined strategy is the key to growing channel revenues. Evaluating channel technology investments needs to be done in the context of how it supports your strategy. This article defines the five success factors that should be considered and evaluated […]
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Gary Morris is a 25+ year business, marketing, & channel executive who has written and published over 300 articles, white papers, and other thought pieces on a range of topics including channel best practices, marketing effectiveness, technology strategies for business, and business performance management. Connect with him on Linkedin or follow on Twitter or Facebook . Gary is the founder and CEO of his third software and services company and is a frequent speaker at industry events. Both of Gary’s most recent companies have been awarded one of Gartner’s “Cool Vendors in the Tech Industry” honors by a panel of Gartner’s leading analysts.
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