The channel was conceived as a way to get third party businesses involved in growing a brand’s business. To make it attractive, deal registration was introduced to address channel conflict and to protect channel partner’s margins. Deal registration has become the most important component of a successful […]
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We just completed a two year survey of hundreds of channel partners, channel managers, channel chiefs, and senior company executives where we asked what was most important to them for their individual and channel’s success. We then asked all respondents to rate how well their company’s channel […]
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