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The Latest Posts for the Six A’s of Successful Channels
Latest Attract Post:
The Five Most Important Factors for Building Partner Loyalty
Finding a way to motivate your partners is just like motivating any team. Vendors need to figure out what partners are looking for to build a more su...
Latest Advance Post:
8 Reasons CAEs Can Drive More Channel Revenue than CAMs or PSMs
The days of traditional channel roles are numbered due to the growth pressure on vendor brand sales and a partner’s expectations for improved profit...
Latest Activate Post:
Six Questions to Determine if Your Channel Needs Partner Planning
“Partner business planning is a hassle. No partners or CAMs like to do it, and it’s difficult to measure performance-to-plan.” That is the pre...
Latest Award Post:
5 Key Methods to Motivate Partner Sales Reps to Register More Deals
The channel was conceived as a way to get third party businesses involved in growing a brand’s business. To make it attractive, deal registratio...
Latest Advertise Post:
Partner Marketing Scorecards for Better MDF ROI
Effective sales-lead generation marketing is hard work, and doing it well is difficult for even seasoned marketers. It is no surprise that channel par...
Latest Architect Post:
Have Channel Sales Executives Forgotten Why We Have a Channel?
Have channel industry sales executives forgotten why we need a channel to build business? Is this even a legitimate question to be asking? Of cour...
Channel Executives Supported by Successful Channels
Assess your organization on the Six A’s Successful Channels:
Compare your channel practices to best practices and generate an improvement blueprint report in 2 minutes
Create a score and action plan for each channel best practice metric below
Six A's Assessment
- Attractive brand
- Build your case
- Demonstrate commitment
- Clear business plan
- How deals get done
- Reseller expectations
- Competency levels
- Product knowledge
- Market knowledge
- Motivation incentives
Six A's Assessment
- Reseller plans
- Reseller budget
- Reseller profitability
- Incentive ROI
- Optimize incentives
- Marketing funding management
- Marketing performance management
- Branding / marketing tools
- Self-service marketing
- Full service marketing